Princely Wines at Pauper Prices
Getting More than You Pay For
By: David Jones
California has been witnessing the effects of an unprecedented hyper-planting of vineyards in the 1990’s. Parallel production increases are occurring globally. Consequently, our own abundant juice is being challenged by market-seeking product from as far away as the South of France, Spain, Italy, South Africa, Argentina, Chile and Australia.
Working this glut of raw material is an increasingly large and highly educated pool of viticulturalists and enologists. Under-priced juice vinted by talented professionals has led to some surprisingly good wine being sold below intrinsic value.
As a judge for many major competitions, I have been witnessing a growing percentage of Gold Metal winning wines costing $10 or less. This is even more notable in light of the diminution of the value of our dollar internationally. Concomitantly, today’s price-sensitive consumers, tired of paying more for their wine than their dinner, are seeking affordable quality. Read the rest of this entry »







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Wine Works reviews several thousand wines a year in search of value, regardless of price. The first time we encountered the wines of Fire Station Red (Carignan, Pinot Noir, Shiraz and Zinfandel) we were enthused to find such content and polish in the $15 to $20 price range.